TITLE meta tag
Title meta tag
This tag is very important from an SEO positioning point of view. It holds the most weight in the entire site. Its content is key to determining the site indexing and positioning in the search results.
It is recommended that this tag do not exceed 70 characters. If it does, the search engines will display an elipsys at the end of the search result and truncate the title. This has been statistically determined to lower the click rate by 7%.
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This site uses a title that exceeds 80 characters. The search engines will usually display up to 70 characters from the title and, if longer, truccate it and put an ellipsis at the end. Recent studies have shown that people are less likely to click on search results that contain an elipsis at the end of the title or description.